Quibi (RIP) was created to be a mobile-only streaming platform with bite-sized blockbuster content from the biggest creators in Hollywood. To launch and establish Quibi as a category of one, we made a splash at the biggest night in long-form entertainment: The 2020 Oscars.
We subverted the event by debuting a series of hyperbolic comedy scenarios parodying well-known filmic tropes synonymous with big budget Hollywood flicks. The spots were crafted to establish ‘Quibi’ as a unit of measurement in the modern vernacular as a short period of time where you could be entertained by Quibi content.
After parodying Hollywood genres at The Oscars, we launched a series of Quibi spots featuring talent from Quibi’s own shows. See these celebs spending their downtime by squeezing in a Quibi.
On a single fall day in 1991, three iconic albums were released: A Tribe Called Quest's Low End Theory, Soundgarden's Badmotorfinger, and Red Hot Chili Pepper's Blood Sugar Sex Magick. 30 years later, these albums are still shaping the sound of music.
In partnership with Spotify Studios, this short film was written by Abbas.
Note: We wanted to use “Smells Like Teen Spirit” but they wouldn’t give us the license. Nevermind.
MacBook Air “Reborn”
We take breakfast seriously. VERY seriously.
For years, the eaters of this nation have had to settle for sad breakfasts. We deserve better. WE deserve real Southern breakfasts. Covered in gravy.
Following in the footsteps of Joel Schumacher’s A Time To Kill, we helped Hardee’s $3 All Star Breakfast finally put Sad Breakfast on trial to answer for all their sins in the food trial of the century.
Directed By: Ric Cantor | Produced With: Hungry Man
We all know Amazon is slowly taking over the world. After their acquisition of Whole Foods was announced, we jumped on an opportunity to launch a big, dumb idea to promote Carl’s Jr.’s $5 All Star Value Boxes.
We tried to get Amazon to buy Carl’s Jr. and the internet went a little nuts.
YouTube came to us with an assignment to reimagine a classic fairytale using their platform. We seized this opportunity to write, craft, and execute our retelling of the classic Puss In Boots as a short political thriller. Then, we created :06 teasers and :15 trailers to show off their short form ad units. YouTube featured our short at both Sundance Film Festival and SXSW 2018.
Sometimes your brand's best assets are hiding in plain sight. This was one of those times. Brisk Iced Tea had some seriously cool characters on its product packaging that had never been treated as more than a graphic element. So we created the Brisk: Kinda Out There, a campaign that made them bombastic icons of the brand rather than product wallpaper.
First, we created a backstory for each character, used to guide every spot, social post, and real world incarnation. Then, we brought them to life in a host of short, weird, and entertaining five second shorts to promote a contest for a seriously cool clothing line designed in collaboration with МИШКА.
Directed By: Aaron Baumle | Produced With: Transistor Studios
For years Carl’s Jr. and Hardee’s oh-so-delicious food was hidden in plain sight. As part of the brand’s relaunch, we led a completely new stylistic approach to fast food advertising.
We put the focus back on the food—creating new and dramatic shots to highlight it. We then concepted unique GIFs, working with artists from a variety of background to bring them to life.
To kick things up over 9000 we worked with trap music producers to create a series of tracks our audience loved.
Late in 2014, Arby's pulled a fast one on Pepsi. They released a hilariously clever ad that effectively showcased a glorious product shot, a thunderous voice over, and a not-so-subtle poke at their business agreement with Pepsi.
Surprise surprise, the spot worked like gangbusters and when we were approached to fire back, one idea rose to the top.
We called up Simon Lowden (The Chief Marketing Officer of Pepsi) and convinced him to eat an Arby's Roast Beef Sandwich while we filmed the whole glorious meal for our meat-charged response.
What we are left with is five minutes and fourteen seconds of jaw dropping, pulse pounding footage of the Pepsi CMO eating an Arby's Roast Beef Sandwich.
