Late in 2014, Arby's pulled a fast one on Pepsi. They released a hilariously clever ad that effectively showcased a glorious product shot, a thunderous voice over, and a not-so-subtle poke at their business agreement with Pepsi.
Surprise surprise, the spot worked like gangbusters and when we were approached to fire back, one idea rose to the top.
We called up Simon Lowden (The Chief Marketing Officer of Pepsi) and convinced him to eat an Arby's Roast Beef Sandwich while we filmed the whole glorious meal for our meat-charged response.
What we are left with is five minutes and fourteen seconds of jaw dropping, pulse pounding footage of the Pepsi CMO eating an Arby's Roast Beef Sandwich.