Sometimes your brand's best assets are hiding in plain sight. This was one of those times. Brisk Iced Tea had some seriously cool characters on its product packaging that had never been treated as more than a graphic element. So we created the Brisk: Kinda Out There, a campaign that made them bombastic icons of the brand rather than product wallpaper.
First, we created a backstory for each character, used to guide every spot, social post, and real world incarnation. Then, we brought them to life in a host of short, weird, and entertaining five second shorts to promote a contest for a seriously cool clothing line designed in collaboration with МИШКА.
Directed By: Aaron Baumle | Produced With: Transistor Studios